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The reason for Steerpath
The reason we are working with indoor positioning is to help people. We have all been frustrated in a supermarket looking for that last item on our shopping list, or stressed about not finding the right train platform in a busy transit hub. Exploring a museum shouldn't happen at predefined pace and tour, getting assistance when you need it shouldn't require finding the right place to queue in.
We believe that our personal devices could provide much more help and assistance when we need it. The user experiences could become less intrusive and the daily tasks could be made more engaging and less frustrating. All this through providing more knowledge about where the user is, what they are doing and what is around them.
Steerpath is about enabling seamless unintrusive experiences, to take away frustration and allow people to focus on enjoying what they are doing.